Nice plug for our company, Targeted Social, in this Forbes story. The results from the first Facebook ad campaigns on mobile devices have been extremely encouraging. Our first campaign featuring a Unilever promotion was no exception. CTRs were almost 2%, a 2200% increase over the same campaign on desk top.The Forbes reporter focused on another layer of data from our campaign and a few others - performance of ads on IOS versus Android devises. And the results are compelling. Android users clicked on ads 28%-109% more than IOS users.
