Friday, June 29, 2012

Our Facebook Mobile Ad Test

Nice plug for our company, Targeted Social, in this Forbes story.  The results from the first Facebook ad campaigns on mobile devices have been extremely encouraging.  Our first campaign featuring a Unilever promotion was no exception.  CTRs were almost 2%, a 2200% increase over the same campaign on desk top.

The Forbes reporter focused on another layer of data from our campaign and a few others - performance of ads on IOS versus Android devises.  And the results are compelling.  Android users clicked on ads 28%-109% more than IOS users.