Monday, June 25, 2012

Facebook: A New Creative Canvas

Highly recommend "Facebook: A New Creative Canvas", a 20 minute presentation by one of Facebook's senior brand and product execs.  Great, broad overview of how brands should be using Facebook as well as some obviously self-serving, but compelling visions of how a future social-media infused digital media landscape will look.

The main strategy outlined here coincides with our most successful Facebook campaigns at Targeted Social: Use many lightweight interactions over time to build relationships, and then throw the party.