Tuesday, August 14, 2012

The End of Email?

Some fascinating data highlighted in this recent MediaPost article on the displacement of email by social media.
Apparently consumers are more attached to their social network pages, than to email -- especially teenagers, who visit Facebook several times a day, but their email address maybe once a week.
The study found 38% of those ages 18 to 34 log onto their social network as soon as they awake, but before checking email. Not only are consumers afraid they will miss a news event,  but the younger generation often checks in with their friends and followers online before they’ve even rubbed the sleep from their eyes. And 27% send more messages from within their social network than from their primary email account.
So true .... I recently spent a week trying to connect with a young cousin of mine in Ireland.  He sent me a message on Facebook and I sent him an email, both messages sitting unchecked for days in our respective secondary digital communication channels.