Some fascinating data highlighted in this recent MediaPost article on the displacement of email by social media.
Apparently consumers are more attached to their social network pages, than to email -- especially teenagers, who visit Facebook several times a day, but their email address maybe once a week.
The study found 38% of those ages 18 to 34 log onto their social network as soon as they awake, but before checking email. Not only are consumers afraid they will miss a news event, but the younger generation often checks in with their friends and followers online before they’ve even rubbed the sleep from their eyes. And 27% send more messages from within their social network than from their primary email account.So true .... I recently spent a week trying to connect with a young cousin of mine in Ireland. He sent me a message on Facebook and I sent him an email, both messages sitting unchecked for days in our respective secondary digital communication channels.