Wednesday, June 6, 2012

Newsprint On My Fingers

Great article in GIGAOM titled "What Happens When A Newspaper Is Just Another Digital Voice".

Are the newspapers that have been able to hang in there, now cutting back on the number of days they print and rely more and more on digital distribution, losing their power as community watch-dogs and influence sources?

I certainly feel there is much more power in the print version of The New York Times that lands at my door every morning at 6 am, the authoritative first news of the day, then the version I read on my iPad or Google Reader, packed in with dozens of other news sources.

Certainly the advertising is more powerful.  Is there anything more impactful than a full page ad running the length of my arms to thighs while I sip my morning coffee?

But I will soon be moving out of the demo that advertisers covet most.