Wednesday, July 31, 2013

Home Run

Home runs are much less frequent in marketing than they are in baseball.  Some might say it is difficult to even classify a marketing home run.  But I think it would be hard to argue this one.

                                                            "The Blessing of the Bikes"
                              Pope Francis Blesses Thousands of Harley Bikers at the Vatican

With so many media and promotion options, so much data, so many channels and platforms, so much of everything to be thinking about, some times it is just about a big freaking idea.

A popular new Pope looking to show he is cool and different, a brand not afraid to try anything .... millions in free media exposure later.

I want to know who thought of this and what tips they can share on creativity.