Saturday, February 13, 2010
Advertising In the Super Bowl is a Good Bet
During the game, millions of Tweets provided real time viewer commentary on the popularity (and effectiveness?) of the ads. For days after the game, even the ads that ranked towards the bottom of the popularity polls were getting written about and linked to in the blogosphere and garnering millions of additional views on You Tube, NFL.com, their own sites and other video destinations.
Stuart Elliot wrote in the New York Times the other day about renewed interest in a trend he calls "big event television" which he went on to describe as programs "that can attract large, involved audiences at a time when consumers have been atomized into tiny niche markets."
Seems every advertiser with the means should consider the Super Bowl, and start planning the creative and social media executions a year in advance.